NOC and Balai Pustaka to explore partnership for sports literacy - Indonesia Olympic Commitee

NOC and Balai Pustaka to explore partnership for sports literacy

Indonesian Olympic News Update   23 Sep 2021

Jakarta (23/9/2021) - NOC Indonesia is exploring a potential partnership with Balai Pustaka, one of Indonesia's top publisher for education materials, to increase sports literacy specifically to increase public awareness on Olympic Movement and its values.

Details of the project is still under wraps, but Ferry J. Kono, NOC Indonesia's Secretary General revealed that the project will focus on exploring the landscape of sports in Indonesia through different perspectives.

"There's not a lot of literatures for sports in Indonesia, we feel it is necessary to come up with one as part of our legacy," said Ferry after meeting Balai Pustaka's Director, Dewananda Wardana on Thursday (23/9).

Ferry adds that the final product will also reach millenials and Gen-Z with the hope of inspiring the youth population to become athletes. Furthermore, through this project, NOC Indonesia wants to instill the values of Olympism from an early age.

"Let's wait and see for the final product. Our hope is to make children fall in love with sports. Then, they want to be athletes and compete in the highest stage of sports, the Olympics," said Ferry.

This is in line with one of NOC Indonesia's latest initiative, the National Olympic Academy (NOA). Partnering with the Ministry of Education, Research, and Technology, the NOA will adopt programs from the International Olympic Committee's own International Olympic Academy (IOA) to develop sports administrators, coaches, and other specialized roles within the sports industry.

Balai Pustaka is fully committed to help NOC Indonesia in realizing this project to fruition.

"We want to make this project successful, with a focus on digital mindset so we can grab the attention of the young generations," said Dewananda.

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